Timing is everything in social media. It's so much easier to post the video on YouTube and to immediately follow it up with an announcement on twitter. But that isn't the best way of doing it.
Your objective for marketing and social media is to prolong the message. Your strategy means everything!
Below is an example of doing this beginning with a video.
If you are beginning with a video on YouTube, you will want to post your video, and wait a week then make the announcement on Facebook, wait a week and announce it on LinkedIn, wait a week and announce on your blog, and wait a week to post on Twitter.
Let’s look at the timing using a picture.
Facebook is known for its pictures so you want to begin your social media journey with a picture. It's important to only upload one picture at a time. The spacing (timeline) will improve your promotional longevity. The biggest mistake people make is uploading all their pictures at once. You definitely never want to do it this way.
When you begin with the picture, you post one picture with some really good tags and then wait. I suggest waiting a week to allow the picture to run across Facebook’s media system. Then timeline it across your other social media contacts. Again, spacing it out to other social media sites, your blog, newsletter, etc.
For instance, you begin with the picture on Facebook. Wait a week. Then place the picture on LinkedIn. A week later, your blog, then Tweeter a week later.
Everything needs to have an embedded command. If you don’t know how to write embedded commands there are places on the Internet to help you.
In summary format, an embedded commands tells the viewer what to do next after watching the video, after seeing the picture, after reading your blog (this is usually easily you want them to subscribe to the blog), and your tweet need to also have a embedded command.
And that's one of the number one mistake I see most often on tweets – there isn’t an embedded command at all or a poor one. And if I do see an embedded command there isn’t any mention of a benefit for why I need to click there.
So when you're thinking about your social media promotion, think about timing, think about your purpose, think about your embedded command, but always get the timing right!
And yes, this all takes tracking. So an editorial or publishing calendar needs addressing.
