Eyetrack III has published their latest findings on people’s eye tracking.
Here is a quick list of what I took away from reading:
About Headlines
- Dominant headlines most often draw the eye first upon entering the page
- A headline has less than a second of a site visitor’s attention
- For headlines — especially longer ones — it would appear that the first couple of words need to be real attention-grabbers
Type Size
- Smaller type encourages focused viewing behavior…. larger type promotes lighter scanning
Structure
- Navigation placed at the top of a homepage performed best
- Shorter paragraphs performed better in Eyetrack III research than longer ones
Ads
- We found that ads in the top and left portions of a homepage received the most eye fixations
- Size matters. Bigger ads had a better chance of being seen
- Close proximity to popular editorial content really helped ads get seen
Images
- Use clean, clear faces in images attract more eye fixations on homepages
- The larger the image, the more time people spend looking at it
--------------------------------
Source for this material and where you can find additional details: Direct Creative Blog
