Last month I read Seth Godin'sbook again – The DIP. It's a fantastic book. I took some notes, more like take away points; I'd like to share with you today:
- Zapf's Law – Winners win big because the marketplace loves a winner.
- Everyone looks for the best choices. So be the best choice for them.
- Don't compromise. Refuse to settle.
- Get good at answering the questions "I don't know" your competition isn't answering.
- The DIP is the long slog between starting and mastery. Nevertheless, it's actually a short cut. It's a combination of bureaucracy and busywork. It's the expert approach. It's the stretch between beginner's luck and real accomplishment.
Scarcity is the secret to value.
Successful people ride out the DIP.
To get through it, lead into it, and push harder. Push through the moments when it's easier to quit.
Charge the rules as you go.
Whittle away at everything.
Don't get caught in a cul-de-sac.
The DIP creates scarcity. Scarcity creates value. Scarcity can't be seen until you are in the DIP.
The brave thing is to tough it out and end up on the other side.
The DIP is your friend because it weeds everyone else out. It's "the" opportunity to be the best.
Always pick a smaller market to conquer and become king of that hill. Obsess in only one area at a time.
Other resources:
Seth Godin's blog
Ten Questions with Seth Godin(an interview)
Young entrepreneneur's interview
Book review
