Out of the Blog, Into the Light

Name Your Product – Part 5

As I promised in Part 4, I left off discussing my other nickname "boots."

More on this in a moment . . . first a review . . .

In Parts 1-4, I discussed:

• Offbeat Names
• Names with Benefits
• Fantasy Names
• Instant Reward Names
• Long Names
• Using a Real Person's Name

Name Your Product – Part 4

In the previous parts, we covered . . .

• Offbeat Names
• Names with Benefits
• Fantasy Names
• Instant Reward Names

Today, let's discuss a variety of small things you may want to add to your search power . . .

Press Releases Are Out and Press Stories Are In

My colleague Jeff Crilley did a video on YouTube. He discusses why press releases are out and press stories are in.

I recommend taking a minute and a half to watch it.

http://www.youtube.com/watch?v=PHJfnzE2RrI

Name Your Product – Part 3

Develop an Immune System to Paralyzing Fear

Fear is an addiction…an addiction given to you by external forces since birth.  You have been genetically engineered to be in fear.

This will begin removing the fear addiction with some general reprogramming.  Since fear has been in your life for many years, and it is still used all around every day, it will take some conscious effort to reduce the addition.  It all begins with a choice.  Choose to be open and listen.  Choose to take back control.

Inside this eight-minute audio, you will begin to understand fear, how it's meant to paralyze you, why you want to invest in the time to overcome it.

Impress the Press

I was just reading my PR colleague Jeff Crilley's newsletter. As always, I found it very informative. Here's a quote from it:

"How to Impress the Press

Journalists are under a lot of pressure these days. By now, you've all heard about cutbacks in the new business. Even the large media companies that are still making money are cutting back because of the loss of advertising dollars. Newsrooms have become very lean.

Name Your Product – Part 2

If you haven't read Part 1, written yesterday, I suggest you do. It will give you some foundation to this . . .

Even more so today, a name can determine your success – or at least your level of success. Think of Coke and Pepsi and their origins. Yes, Coke's #1 success could be because of its taste. Did Coke spring from cocaine? No, it sprang from the original Coca-Cola Company name. This sprang from the cola bean used in the product. The cola bean has many benefits – yet the benefits aren't really conveyed in the name.

Name Your Product – Part 1

When we're in the mist of working on naming a product, or even a business, our first thought is, "All the great names have been used." When I use the words "great names," I mean names that get immediate acceptance in the minds of the consumer.

The truth is there are many great names still waiting for us.

How do your buyer's learn?

There are seven major reasons why adults continue their pursuit to learn.  Each of the reasons play into the way you want to present your sales information.  Studies completed by the United States Department of Education, Commission on Nontraditional Study and surveys conducted by the National Center for Education Statistics show little change in why learners keep wanting to learn since 1964. 

Never use the word "need" again

We use the word "need" all day long, yet we fail to understand how it zaps our attraction process.  Why?  Because we say it so well unconsciously.  We need a glass of water.  We need a beer.  We need to make a call.  We need…need…need all day long and we have no idea on how it's affecting us.

We don't think of ourselves as "needy" people.  Yet, because of the use of this word we actually are.  Here's how you can begin to change your attraction around faster by eliminating the word need.  Not only eliminating it from your writing, but your mind as well.

Download Use_I_choose_instead

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