Out of the Blog, Into the Light

How To "Change" Your Business In This Economic Downturn To An Upturn Over The Next Month

From Catherine...

 

Later in this post I'll explain how you can receive the attached bonus report . . .

"50 Lead-Generating Questions You Must Answer In Order To Recession Proof Your Product or Service Using Direct Mail."

I've worked for myself for many decades.  I've lived through a few of these cycles.  It took a few, but I now see them as opportunities.

 

Many people are making money and thriving during these times.

 

This means if they can do it, so can you.

 

But it will take change. 

 

It will take a different mindset -- and seeing new things as opportunities.

Choose not to join in

A friend of mine, Tom Martin, reminded me of a quote today in his newsletter.  TomMartinMedia.com

 "I remember the last time everybody was talking about being in a recession.  At my company, we held a meeting to discuss it.  We took a vote, and it was unanimous.  We decided that we just weren't going to participate in the recession.  There was no simply no doubt about it.  And we didn't!"
                     -- Zig Ziglar

Tom has been in the fields of network news production and public relations for more than 25 years.  He appeared on my radio show and helped thousands of listeners during that time to uncover new meaning to public relations.  Tom worked with Jim Rohn marketing his book, The Seasons of Life.  Of course, besides so many other great speakers and authors.

It's Monday, Time to Boil

It's Monday morning and you're off to the races again – getting back into the heat of the work week after your weekend break.  You're getting back into the game.  You're ready to run.  Your mantra, “Sales is going to be hotter than ever.”

 

Whoa, the horses.

 

Create A Viral Report To Increase Visibility

You can easily create a viral report by putting together some pages of articles that you have written or others have written, or your thoughts on a particular topic.

After writing the viral report in your word processor, then print to a PDF file.

A viral report is a ten page or less document that provides tips or techniques on how to accomplish something or several some things. The report is given away in order to create new traffic or sales.

Include the rights for others to give it away. Be sure to make it clear that they do not have the rights to edit or extract any part of the report before doing so.

If you decide to give them the rights to extract, make sure they also include your byline. This is so you will still maintain exclusive rights to your material.

To secure your report, you can use the secure function available on Adobe so no one can copy anything or extract anything from the report.

What's the top reason people don't make money on the Internet?

A few days ago I answered S. Deven’s question about “How many website models there are?” Today Ms. Deven asks – I love an inquisitive mind – “What is the number one reason why – the very top reason – why someone doesn’t make money on the Internet?” Again, Ms. Deven, good question.

Generally, people don’t know what type of model they are using from the very beginning of their development or they change it midstream.

Ten Ways to Quickly Start Rising to the Next Level of Yourself

We each have a set level that we operate from. Many people hit their own ceiling many times a day. The fears, we so blame, keep us from moving past this invisible ceiling.

Here are ten ways you can walk around your fears and move past the set point. The only power keeping us is our false self and because we find pleasure in it we keep it.

2. The more the false self can clash with reality, the more alive it feels. You feel like you're getting away with something (which is a good feeling emotionally to many of us).

3. The difference between feeling like someone and being someone is the difference between a desert and a mountaintop life.

4. Realize new heights by refusing to live lower.

5. The false self loves to build on shifting sands and then complain that life stinks. You are the one that makes life stink or smell like roses.

6. Your true nature, doesn’t have any wish or need to feel high. It is high.

7. Feeling like someone special because others or events have lifted you as such is living in a sandcastle built at water’s edge.

8. Losing is the false self-s idea of winning, which is why it looks forward to fighting with reality every day.

9. The false self is nothing that feels like something; the false self is no one who feels like someone.

10. Treasure what is true, and shortly the truth will reveal its mountaintop treasure to you.

Did you know about adding URLs to any keywords?

I vaguely remember learning this a few years back, but never paid attention to it.  And its cost me.  Cost me dearly.  Don't let it cost you any longer.

Since I'm just getting into doing video's for the web, you may have some questions about this topic.  If you do, please comment and I'll clarify.

Don't you just love learning new things...I know these will improve with practice.

If you have a website, you need to make sure your URL is also in those keywords.

Critique: Editorial-style web copy and Involvement Devices

For the last year, I've been researching, studying, and learning new credible ways on how to write successful sales copy for the Web.

 

Today, I'm discussing a technique being carried over from print direct response sales letters to the Web.  (Hint:  Very few people are using this technique on the Web!) 

 

Are you an "Expert Who Speaks?"

Yesterday I gave a presentation in Washington DC on the topic of "Millionaire Marketing" to a private women's group.

 

Afterwards, after everyone else had left, a brilliantly dressed silver-haired woman approached me . . .

 

"Catherine, I loved your presentation.  I know you have been doing these for some years.  It shows.  I have a question off-topic.  May I ask it?"

 

"Fantastic!  I love questions.  Ask away," I answered.

 

"Thank you.  Is there a difference between speaking for a fixed fee and speaking for free?  I mean, is the marketing strategy different?"

Thanks for asking about "red-lining"

Someone asked, "What is red-lining, Catherine?"

Well, this is an old term Microsoft used in their first few version of Word.  In more recent Word applications, Microsoft calls it "Track Changes."

If you have ever edited someone else's material and not used this feature, you're going to love it.  In Word 2007 version, it's found under the "Review" tab.

What it does is crosses out the change with a "red-line."  Thus, the original name "red-lining."