You can easily create a viral report by putting together some pages of articles that you have written or others have written, or your thoughts on a particular topic.
After writing the viral report in your word processor, then print to a PDF file.
A viral report is a ten page or less document that provides tips or techniques on how to accomplish something or several some things. The report is given away in order to create new traffic or sales.
Include the rights for others to give it away. Be sure to make it clear that they do not have the rights to edit or extract any part of the report before doing so.
If you decide to give them the rights to extract, make sure they also include your byline. This is so you will still maintain exclusive rights to your material.
To secure your report, you can use the secure function available on Adobe so no one can copy anything or extract anything from the report.
Here’s the key…
The bottom line for doing this is to add your link or links in the report. This doesn’t mean that you create five pages with 30 links. There is a balance. Everyone knows that when they receive free information there will be some attached sales promotion. It is important to keep the 70/30 or 80/20 rule in mind when adding your links. This means that content would be 80% with only 20% link connection. There is an exception to this rule. The more valuable the information, the higher the percentage of links you can use. When I mean valuable, I mean unique. The more unique the information, the higher percentage of sales information you can include in the report.
This can mean, for a unique report, that the percentage may be reversed. You may have 20% content and 80% linking in this particular case.
The magic of viral reports is when you mention, in your report, that they have “giveaway rights”. This means that they have the rights to pass it on to others, and those people can pass it along to their contacts.
If you have never done this before, go ahead and try it. It doesn’t always work for everyone. But on the majority does have high returns. Many people on the Internet use this method of marketing for their affiliates sales. But that doesn’t mean that’s the way you have to use.
Then you’re thinking cap and see how you can expand on this in your marketing.
Have a fabulous, fabulous day!
This is your Professor of Marketing, Catherine Franz.
PS. Bookmark this page and return to let us know how this works for you.
