Out of the Blog, Into the Light

What Are The 3 Key Differences Between B2C and B2B Sales?

According to Bob Bly in a recent interview, there are three key differences between B2B and B2C sales.

They are:

(1) Business wants to and has to buy—the consumer doesn't. The consumer doesn't want to spend money.

(2) Consumer is an individual buying decision—a business has multi-layers, usually by a team or committee. Each layer has different financial approval levels.

(3) Business-to-business is usually a multi-step buying process—consumer is a single-step buying process.

Is your sales process based from this foundation?

Author! Get More Exposure for Your Book

Be interviewed on David Ewen's "Today's Author" radio show.

E-mail David your info: TodaysAuthor@yahoo.com

More info: http://www.blogtalkradio.com/ewenprime

Are you a self-published author?

List your book free on http://www.selfpublishersplace.com.

No tricks, it's really free. I checked it out personally!

The web site authors are offering this opportunity to you in protest to the new change on Amazon. More info about this is on their site.

Submissions are easy -- they have an easy-to-follow form on the site.

In a few days, your book appears on its own page and under the category you selected.

You can also include your hyperlinked URL's to your own web site or blog.

Yet, before you begin . . .

. . . you will need a book cover (jpg or gif format) at least 200 x 300 pixels.

Catherine

How "Grandma's Zucchini Cookie" Can Increase Your Sales

By Catherine Franz

Scientists at the University of Illinois found that when a restaurant named dishes using geographic, sensory, or nostalgic labels (e.g., "traditional Cajun red beans with rice," "satin chocolate pudding," "grandma's zucchini cookie"), sales rose 27% compared to the same menu items with plain names.

Source: Reader's Digest

Catherine's Advice:

The reason behind this is that all descriptive words bring out emotional connection within a person. And when this occurs, they are even more open to new choices.

Unobstructed enough to gamble on something

(Continue reading)