There are only seven reasons why you want to write f*r*ee Internet articles. If any of these are not your objectives, then there is no reason to begin. If any one of these does not continue to fit into your objectives, then it is time to stop and move on to another sales process.
Writing Internet articles needs to be part of your sales process, not your only element but one of many. When it is a part of your marketing strategy, it works. If you are already writing these types of articles and the sales are not occurring, then there can only be a problem in one of the following:
• Your distribution method
• Your conversion process
• In the quality or quantity of the article
If your objectives include:
1. Obtaining back links* (links from other people’s sites to yours) in order to increase search engine visibility.
2. To increase traffic to your web site.
3. Increase on-line sales of your product.
4. Generate new or continuing brand awareness.
5. Set yourself up as an expert in a particular, the best is specific, subject area. Or to expand your expertise visibility.
6. Move your business from “local” area to International.
7. Increase awareness or visibility in any other way.
Article marketing works well because it provides back links (from your resource box) back to your web site. This marketing process also works well because it hits on all seven of the objectives listed above.
The win for article readers, that is if you write your article correctly, is that they receive another tidbit of information that raises their set point in their goal to obtain additional knowledge.
* Reciprocal linking is not the same as back linking. Reciprocal linking is when you place a link on your site if someone else places it on their site. Due to changes in the programming of the search engines, especially the two top ones – Google and Yahoo, these can actually take away your brownie points in your search engine status.
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Catherine Franz is a marketing coach. Her unique combination of years of experience and education -- graduate of years and various coaching schools, 15 years as a business consultant, a psychology degree and public accountant. All this and more allows her to provide a special combination to her customers. Including psychology marketing. One that hasn't been duplicated. For a test run, set up a complimentary phone appointment, email now and increase sales tomorrow. Catherine just doesn't talk marketing, she lives it -- everyday.
